Volunteer: Search Engine Marketing Lead
Run our Google AdWords Campaigns with a $10k budget!
Chief Digital Officer
1 April 2021
The Search Engine Marketing (SEM) Lead will work with the Chief Digital Officer to implement effective Google Ad campaigns using Google Console Tools, incl. Google Analytics and Google AdWords (with $10,000 per month NFP grant available).
A clear and documented approach as well as an uplift in website traffic through google ad campaigns. Metrics:
- Value of online donations via website from organic and paid search traffic.
- Increase in memberships (volunteer and full) captured via website.
- Develop overall SEM strategy and tactics with CDO.
- Tailor website content (with business sponsors) to achieve higher organic traffic.
- Design and execute AdWords campaigns within budget.
- Achieve increase in traffic and conversions of agreed calls to action.
- Report on baseline and improvements on a quarterly basis.
1-2 hours per week.
- SEM/SEO Strategy
- Google Console
- Google AdWords
- Google Analytics